SEO, AI search and organic growth consulting
Three ways I work with companies. All of them start with the same question: where can organic growth realistically come from for you, and what has to be true for it to work? Sometimes the honest answer is that it cannot, yet. I will tell you that early rather than late.
AI search readiness and GEO
ChatGPT, Gemini, Perplexity and Google's AI surfaces answer questions about your category every day. Three separate things get run together in most conversations about this, and they are worth pulling apart.
The first is what an assistant says about you. That draws on far more than your own website, and no audit can tell you exactly why a particular answer came out the way it did.
The second is what your site returns when its pages are requested. That is testable, and it is the part you actually control.
The third is what happens when someone clicks through. Those visits are measurable in the tools you already have: Google documents that traffic from its AI features is included in Search Console, and that the sessions and conversions arriving from them can be measured in Analytics.
My work concentrates on the second one. I request your pages using the user agents and request patterns these systems use, and record what comes back: status codes, response sizes, and whether your content arrives in a usable form at all. That shows how your stack responds to a request of that shape. It is a strong signal rather than proof of what a provider's own crawler received, and the report says which is which.
I also look at how assistants currently describe your brand, and I check it more than once, because a single answer moves. That is an observation worth having, and I treat it as one, rather than as an effect I can trace back to any single page.
What you get
An assessment of what your site returns to agent requests, a prioritised fix list your developers can act on, content and structure recommendations, and a session walking your team through the findings and their limits.
SEO strategy and organic growth
For companies where organic should be a main channel and currently is not, or where it has stalled and nobody can say precisely why.
Depending on where you are, that means demand and keyword research, content strategy and production planning, technical SEO, international and multi-market rollout, migrations, and building the internal case for the investment. I have done most of this in-house, which is why I take the internal case seriously. Plenty of good strategies die because nobody sold them upwards.
I also work with in-house teams directly: reviewing the roadmap, coaching, and helping them argue for the resourcing they need.
Advisory
Ongoing senior input without a full engagement. This suits founders and heads of growth who already have a team, and want someone to pressure-test strategy, sanity-check a hire, or look at whether the numbers in a plan hold up.
Format is agreed case by case, usually a regular call plus a review of work in progress.
App Store Optimisation
If you are a consumer app, ASO belongs in the same conversation as SEO, and it is often the missing half of an organic strategy. I have led ASO work in-house and spoken on it at App Promotion Summit London and the ASO Conference. I include it where it is relevant rather than selling it as a separate line item.
More detail on specific areas
Some of this is written up in more depth.